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EP3: On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.
EP3: On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.
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Post Credits
"Why Women's Sports Are Winning at the Content Game"EP3: On Post Credits with Ian Schafer, Shana Stephenson, Chief Brand Officer of the New York Liberty and former ESPN executive, explains how she turned a WNBA team into a cultural force. By blending storytelling, creators and community, she shows how modern brands are outperforming traditional Hollywood-style marketing.
Post Credits
"How New York or Nowhere Used the Creator Playbook to Build a Cultural Brand"
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