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Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
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"How AI Could Change the Advertising Business"Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
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