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From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
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"How AI Could Change the Advertising Business"
Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative AI and its potential impact on marketing.
"How an Underdog Sports League Got Millions Watching"
From immersive experiences to livestreaming, National Women's Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women's professional sports.
"Liquid Death"
Liquid Death is founded on the idea of breaking the norms of traditional marketing; speaking to CMO Dan Murphy, about the water company's origin as a sheep in wolf's clothing.
"Neuro-Insight"
We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
