
Dr. Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. "Bull" is inspired by the early career of Dr. Phil McGraw, who also serves as executive producer.

Dr. Jason Bull uses psychology, intuition and data to create strategies to help clients of his trial consulting firm win cases.

Dr. Bull and his team must come up with a new defense for a female pilot accused of negligence when they discover the jury has a gender bias.

Bull and the team tackle jury bias as their client publicly accuses a star athlete of assaulting her; Benny encounters an ex, who happens to be a fellow attorney.

Bull is hired to help a woman determined to go against legal advice when she insists on pleading guilty to the murder of a wealthy philanthropist who preyed on her as a teenager.